Archive for August, 2013
Did you know 39% of online users report having frequent issues finding local businesses online? This might seem unusual, but in fact it is the result of businesses not using SEO to promote themselves. SEO, or Search Engine Optimization, helps local businesses in many ways. Here are three things you should know about SEO so that you can continue to grow your business and your brand.
1. The Benefits of SEO for Small Businesses
Did you know that 83% of consumers prefer using search engines to find information about local businesses? You can keep your ad in the phone book, but it is not going to help you out as much as having a top ranking web entry. Not only will your site become a more visible option, but it will also be the first thing visitors see when they search for you. We all know the perils of bad Yelp reviews for small businesses, and this can help mitigate the effect of a few angry customers.
2. Why People are Using Private Label SEO
So, Google rankings are becoming all the rage with internet marketing, because the higher your ranking on search engines, the more likely it is that someone is going to click on a link to your website. It is all about getting organic clicks, which are people clicking to come to your site that are potential buyers. The more organic clicks you get, the more traffic that is coming to your website, and the more potential revenue there is to be made. You might be saying, well, I can just pay search engines to make sure my website is displayed at the top of related searches regardless. And you can definitely do that without a doubt to avoid the hassle of SEO, which is search engine optimization.
That being said,