An overwhelming 92% of American adults who use the Internet will search for a product, service, or for information at least once during the course of the day. If you’re a business owner, that statistic alone is likely enough to make you consider investing in search engine optimization, or SEO, in order to improve your online marketing efforts.

But perhaps more tellingly, more than half of business-to-business marketing professionals–57% in fact–state that SEO tools are the most helpful when it comes to creating leads. But in addition to the ubiquity of SEO marketing, there are other reasons to invest in bettering your search engine ranking.

For one, it is more cost-effective than other, more traditional means of marketing. For example, outbound methods such as “cold-calling” customers cost 61% more than inbound a