An overwhelming 92% of American adults who use the Internet will search for a product, service, or for information at least once during the course of the day. If you’re a business owner, that statistic alone is likely enough to make you consider investing in search engine optimization, or SEO, in order to improve your online marketing efforts.
But perhaps more tellingly, more than half of business-to-business marketing professionals–57% in fact–state that SEO tools are the most helpful when it comes to creating leads. But in addition to the ubiquity of SEO marketing, there are other reasons to invest in bettering your search engine ranking.
For one, it is more cost-effective than other, more traditional means of marketing. For example, outbound methods such as “cold-calling” customers cost 61% more than inbound a
There used to be a time when the emperor of all search engines, Google, used to be a research project. Back then, its founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that they were using to test the PageRank algorithm. Now, they rent goats from a grazing company to mow the lawn of their company headquarters.
Over 100 billion global searches are conducted online each month. And many of these searches were for products or services. In fact, over 88 percent of US internet users, ages 14 and up, browsed or researched products online in 2012. As more and more consumers are relying in the internet to find what they need, internet marketing, or online marketing, is an essential component or running a business.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. Therefore, a website’s search engine ranking is quite important. The higher a website’s search engine ranking, the more likely a consumer is to visit that website. SEO, which raises a website’s organic search engine ranking, is thus a crucial part of effective online marketing.
It is important to note that Google rankings are especially important, as Google holds a considerable amount the the search engine market. Interestingly, When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm. Today, Google is often recognized by the famous “Google doodles” that appear on their search engine page. Interestingly, the very first Google “doodle” dates back to 1998, and depicts the Burning Man. It was intended as a kind of out of office message to let people know that co founders Brin and Page were at the famous festival in the Nevada desert.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm, who can provide you with expert Seo services. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider SEO reseller plans. Overall, SEO services area great investment, as a high search engine ranking translates into great visibility.
More than half of all consumers will begin researching a product or a service that interests them by using search engines to find the information that they are looking for. This figure is much higher than the 24 percent who go to official corporate websites to get information, or the 18 percent who go to social media to find what they are looking for. Search engines are the primary destination for much of the traffic on the internet, and also the highest source of link redirection. If anyone wants to know anything, they ask companies like Google for information. That is why so many businesses have chosen to invest in better internet marketing strategies through the strengthening of their Google rankings and a greater emphasis of just how well represented they are on search engines and their results pages.
Google mows their lawn with goats that are rented from a grazing service. They are a company that is dedicated to providing real world results and organic information that users are actually looking for, and it shows in almost every application of the company and what it does. While other search engines may not be as resourceful, Google has cornered the market on providing users with actual links that they want, without being too heavily influenced by sponsored links or the abuse of metadata meant to confuse or misdirect users. In fact, the algorithm is finely tuned to ensure that Google holds the edge over search engines in terms of relevance and user experience. In 1998, Google depicted the Burning Man logo instead of its logo, which was intended to let people know that the co founders were at the festival in Nevada. These days, the logo “doodles” are famous, but not as famous as what Google can do for businesses.
The first tweet Google sent was in 2009, which was binary code for the phrase “I am lucky,” their button meant to direct users to the first link on the first page after a search. Search engines since have been attempting to replicate the luck that Google has experienced, and search engine rankings continue to be a primary focus of businesses. Online marketing and search engine optimization are important, especially when 65 percent of mobile internet users rely on their device to find local businesses and services. Your presence on search engines could mean better and more frequent business opportunities because of it.