here are some stats that will blow your mind. 70 plus million users shop online using a mobile device such as a cellphone or tablet computer. As well, sixty five percent of mobile web users depend on those smartphones and tablets to find local businesses where they can make a purchase. 60 out of 100 people have researched a service or product on Google. Any SEO professional will agree that the web has become a really important marketing platform, particularly in regards to search engines. The successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings being the most important
By now, Google is probably your best friend. And really, it should be. It only makes sense when you think about it. If you are a business, Google opens up your avenues to being discovered by millions of users. If you are just a user, Google provides you with all the answers and information you go online to seek. No matter what you use it for, here are five facts about Google you might have missed.
1. Google is a giant.
Everyone knows that, but how big is this super search engine, really? According to the latest data, Google received about 70 percent of the entire online search engine market share. Yeah, that much. In order to get discovered online, you have to ma
So, Google rankings are becoming all the rage with internet marketing, because the higher your ranking on search engines, the more likely it is that someone is going to click on a link to your website. It is all about getting organic clicks, which are people clicking to come to your site that are potential buyers. The more organic clicks you get, the more traffic that is coming to your website, and the more potential revenue there is to be made. You might be saying, well, I can just pay search engines to make sure my website is displayed at the top of related searches regardless. And you can definitely do that without a doubt to avoid the hassle of SEO, which is search engine optimization.
That being said,
Staying up to date on SEO news is the same as staying one step a head of your competitors. Online and SEO marketing is the latest and greatest, and if you were to utilize it with the right SEO tools, ones that your competitors are not using yet, then you can box them out for the attention of webizens all over cyber space.
SEO is the art of search engine optimization. The idea behind this marketing is principal is that since three quarters of Internet search engine users never even scroll past the first page of results, putting you there is going to harness more web traffic. Web traffic becomes business leads and business leads become customers. I mean, about 92 percent of online adults in the United States performs at least one search per day, which demonstrates that there is a vast audience for your site.
If you think that paying google for a search engine ranking will work, you should know that some of the latest SEO news is that between 70 to 80 percent of Internet search engine users do not even pay any attention to sponsored results. People want organic results, which your site will become with SEO.
In other SEO news, these ogranic click throughs generate about 25 percent higher conversion rates than equivalent pay per click (PP) click throughs. In the terms of a layman, this means that organic gives you more business.
The other big Seo news that I have heard is that 57 percent of business to business (B2B) marketers say that SEO has the largetst influence on their lead generation. I think that this is big SEO news, personally. The fact that this method of marketing is taking dominance does not necessarily indicate a watershed movement or a paradigm shift, but this bit of SEO news does show that people are noticing the results.
So what do you all think? Is there any big SEO news that you know of that excites you? Share it in the comments and let everyone know.
If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
Did you know that approximately three quarters of people using search engines say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, nothing will.
If you are a local business, getting involved in local SEO initiatives could be the most vital part of your web marketing strategy. Local SEO involves getting your business listed in the search engines local directories, utilizing customer reviews, and social media. If handling local map SEO on your own sounds like too much, you have the option to work with a local SEO reseller. Marketing firms resell local SEO at a price that is doable for all types of budgets, so do not be afraid to shop around.
People usually use search engines to search for products and services which are near their area. If you have developed a good local seo campaign like being listed on yellow pages and other business directories, there is a higher chance for you to be displayed on search engine results pages. As a result, people in your area may know about you and your offers. Local SEO displays your information to the people who are most likely to be searching for your product or service.
By having a local seo campaign, you will have the chance to build your online reputation through a more focused campaign. This way, you target niche market will be able to get your message and your valuable offers. As you get more traffic and leads to your site more people will eventually patronize you and your product, which helps you to establish authority and build relationships with potential and existing customers.
If you are interested in a local SEO marketing campaign, shop around for reseller options in your area. There is something out there for every marketing strategy and budget.
More than half of all consumers will begin researching a product or a service that interests them by using search engines to find the information that they are looking for. This figure is much higher than the 24 percent who go to official corporate websites to get information, or the 18 percent who go to social media to find what they are looking for. Search engines are the primary destination for much of the traffic on the internet, and also the highest source of link redirection. If anyone wants to know anything, they ask companies like Google for information. That is why so many businesses have chosen to invest in better internet marketing strategies through the strengthening of their Google rankings and a greater emphasis of just how well represented they are on search engines and their results pages.
Google mows their lawn with goats that are rented from a grazing service. They are a company that is dedicated to providing real world results and organic information that users are actually looking for, and it shows in almost every application of the company and what it does. While other search engines may not be as resourceful, Google has cornered the market on providing users with actual links that they want, without being too heavily influenced by sponsored links or the abuse of metadata meant to confuse or misdirect users. In fact, the algorithm is finely tuned to ensure that Google holds the edge over search engines in terms of relevance and user experience. In 1998, Google depicted the Burning Man logo instead of its logo, which was intended to let people know that the co founders were at the festival in Nevada. These days, the logo “doodles” are famous, but not as famous as what Google can do for businesses.
The first tweet Google sent was in 2009, which was binary code for the phrase “I am lucky,” their button meant to direct users to the first link on the first page after a search. Search engines since have been attempting to replicate the luck that Google has experienced, and search engine rankings continue to be a primary focus of businesses. Online marketing and search engine optimization are important, especially when 65 percent of mobile internet users rely on their device to find local businesses and services. Your presence on search engines could mean better and more frequent business opportunities because of it.