Did you know 39% of online users report having frequent issues finding local businesses online? This might seem unusual, but in fact it is the result of businesses not using SEO to promote themselves. SEO, or Search Engine Optimization, helps local businesses in many ways. Here are three things you should know about SEO so that you can continue to grow your business and your brand.
1. The Benefits of SEO for Small Businesses
Did you know that 83% of consumers prefer using search engines to find information about local businesses? You can keep your ad in the phone book, but it is not going to help you out as much as having a top ranking web entry. Not only will your site become a more visible option, but it will also be the first thing visitors see when they search for you. We all know the perils of bad Yelp reviews for small businesses, and this can help mitigate the effect of a few angry customers.
2. Why People are Using Private Label SEO
When you are a company that uses outsourced SEO rather than relying on in house methods, this is known as private label SEO. SEO matters because 80% of online searchers prefer organic results, and never look at paid ads. Billions of searches go through Google alone each week, and failing to take advantage of all these clicks will lose you a lot of revenue in the long run, whether you are a global company or a small restaurant.
3. Information for Potential Resellers
Is your company internet based, and do you think you could successfully market SEO to your clients? Then SEO reseller programs might be the right choice for you. Reselling SEO is when you sell the services of an SEO company to your clients. Choose a white label SEO plan, and everything from progress reports to websites will come with your name on them. This works for your customer because they get top SEO work, and this works for you because you stay competitive in your offerings.
What are your thoughts on SEO? Let us know in the comments!