Over 100 billion global searches are conducted online each month. And many of these searches were for products or services. In fact, over 88 percent of US internet users, ages 14 and up, browsed or researched products online in 2012. As more and more consumers are relying in the internet to find what they need, internet marketing, or online marketing, is an essential component or running a business.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. Therefore, a website’s search engine ranking is quite important. The higher a website’s search engine ranking, the more likely a consumer is to visit that website. SEO, which raises a website’s organic search engine ranking, is thus a crucial part of effective online marketing.
It is important to note that Google rankings are especially important, as Google holds a considerable amount the the search engine market. Interestingly, When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 4 GB hard drives they were using to test the PageRank algorithm. Today, Google is often recognized by the famous “Google doodles” that appear on their search engine page. Interestingly, the very first Google “doodle” dates back to 1998, and depicts the Burning Man. It was intended as a kind of out of office message to let people know that co founders Brin and Page were at the famous festival in the Nevada desert.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm, who can provide you with expert Seo services. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider SEO reseller plans. Overall, SEO services area great investment, as a high search engine ranking translates into great visibility.