So, Google rankings are becoming all the rage with internet marketing, because the higher your ranking on search engines, the more likely it is that someone is going to click on a link to your website. It is all about getting organic clicks, which are people clicking to come to your site that are potential buyers. The more organic clicks you get, the more traffic that is coming to your website, and the more potential revenue there is to be made. You might be saying, well, I can just pay search engines to make sure my website is displayed at the top of related searches regardless. And you can definitely do that without a doubt to avoid the hassle of SEO, which is search engine optimization.
That being said, between 70% and 80% of the people who use internet search engines do not pay attention to results that are labelled sponsored. Instead, they prefer to choose organic results, which are naturally ranked search results. And of course, the higher your website is ranked on the SERP, search engine result page, the more likely a user is to click on the link to your site. Also, since organic click through tends to generate 25% higher rates of conversion than the equivalent pay per click click through, it is worthwhile to try and get more if you can.
Did you know that businesses with company blogs have over 400% more indexed pages than businesses without? And, the more indexed, organized pages you have, the more leads you will get because your site is easy to navigate, and easily visible to search engines. So, SEO blogs, which are basically company blogs with the main purpose of generating leads, are actually highly effective in increasing online business.
Besides SEO blogs, companies have the option of marketing through social media sites online. Because nearly 90% of internet users that were ages 14 and older will browse for or research products online last year, that makes a strong case for the necessity of having a website and an online presence. Additionally, 40% of those users will go to a social media site the company has an account with and request follow up information about their product or service before they make a purchase.
It was also measure that last year more than 70 million people shop using some sort of mobile device, whether it is an Ereader, tablet computer, or cellphone. As you can see, not only is marketing beginning to trend towards using the internet, but it is moving towards using the internet on the go. So, whether the first step is to start managing social media or setting up SEO blogs for your company, if you haven’t started on internet marketing yet, you had better jump on the bandwagon soon.