More than half of all consumers will begin researching a product or a service that interests them by using search engines to find the information that they are looking for. This figure is much higher than the 24 percent who go to official corporate websites to get information, or the 18 percent who go to social media to find what they are looking for. Search engines are the primary destination for much of the traffic on the internet, and also the highest source of link redirection. If anyone wants to know anything, they ask companies like Google for information. That is why so many businesses have chosen to invest in better internet marketing strategies through the strengthening of their Google rankings and a greater emphasis of just how well represented they are on search engines and their results pages.

Google mows their lawn with goats that are rented from a grazing service. They are a company that is dedicated to providing real world results and organic information that users are actually looking for, and it shows in almost every application of the company and what it does. While other search engines may not be as resourceful, Google has cornered the market on providing users with actual links that they want, without being too heavily influenced by sponsored links or the abuse of metadata meant to confuse or misdirect users. In fact, the algorithm is finely tuned to ensure that Google holds the edge over search engines in terms of relevance and user experience. In 1998, Google depicted the Burning Man logo instead of its logo, which was intended to let people know that the co founders were at the festival in Nevada. These days, the logo “doodles” are famous, but not as famous as what Google can do for businesses.

The first tweet Google sent was in 2009, which was binary code for the phrase “I am lucky,” their button meant to direct users to the first link on the first page after a search. Search engines since have been attempting to replicate the luck that Google has experienced, and search engine rankings continue to be a primary focus of businesses. Online marketing and search engine optimization are important, especially when 65 percent of mobile internet users rely on their device to find local businesses and services. Your presence on search engines could mean better and more frequent business opportunities because of it.