Estimates by Forrester Research suggest that, by 2016, American consumers will spend more than $320 billion online. When coupled with the fact that 93% of all web experiences begin with a trip to a search engine, and sites like Google are constantly being used for product research and making purchases, businesses need to develop SEO campaigns. A full 70% of the links that search engine users choose to click on are organic, rather than sponsored, and the higher rankings always get the most clicks. Because of that, many businesses will decide that SEO reseller programs are a necessary tool that will help them attract new customers and expand.

While some companies are fortunate enough to have both the resources and trained employees needed to do all of their work in house, many will find that using white label SEO programs is the best way to get the high rankings they need. Firms who specialize in reselling SEO will be comprised of talented and experienced individuals who understand how to build and execute a powerful SEO campaign. As a result, white label SEO plans are a great resource for growing businesses.

One of the most important aspects of SEO is new content. In fact, more than three quarters of marketers who use SEO make content creation a vital part of their campaigns. While there are several ways to upload new content, including social media, blogs might be the best option. Some 56% of companies say that their blogs have helped them acquire customers, so adding a blog can be a good idea. The best white label SEO firms will be able to handle regular blogging and optimize a blog for SEO purposes, making it a valuable asset.

Though choosing to resell SEO is one of the most effective options for businesses looking to establish a greater web presence, it is hardly the only one. Despite the fact that about 70% of small business owners spend three hours or less per week on email marketing, it is one of the best drivers of conversions. On top of that, paid advertising also has a place. It can attract direct responses and users who choose to go to an ad’s associated conversion page without actually clicking on it, which is measured by the view through conversion rate. Both of these strategies do well to compliment SEO campaigns and help businesses build a more balanced and dynamic web presence.

When it comes to online marketing, businesses have to decide how much they want to invest, and where they want to invest it. It can be tough for owners and managers to choose whether they prefer to do work in house or are comfortable outsourcing. That decision will certainly vary from one business to the next, and there is not one answer that applies to all. However, white label SEO programs can be highly beneficial and are worth at least checking out.