There used to be a time when the emperor of all search engines, Google, used to be a research project. Back then, its founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that they were using to test the PageRank algorithm. Now, they rent goats from a grazing company to mow the lawn of their company headquarters.

Search Engine Optimization (SEO) is a serious game changer when it comes to online marketing. The whole enterprise of online business consists of garnering as much web traffic as possible, so that they become business leads, which become real life in store traffic.

There are over 100 billion global searches performed each month online. Since most people click a link on the first page of the search engine results, and most of those people will only click on the first result, this means that getting your website on that page is crucial, which is why SEO marketing is such a game changer. Statistics back this up. SEO generated leads have a 14.6 close rate, whereas outbounds leads only average a measly 1.7 close rate.

SEO also means possibly formatting your website for mobile devices. This will allow your website to pull in the more than 70 million users who shop using a mobile device such as a cellphone or tablet as of 2012. Think about it. The more web traffic, the more business leads you have. The more leads, the more in store traffic.

Consider hiring an SEO marketing solutions company. You will be glad you did. If any one else has hired an SEO marketing solutions company, please share your experiences in the comments.