You might not know this, but Google actually uses goats to mow its lawn. But this is not the only thing that the world’s most popular search engine does a little bit differently. Everyone has heard the rumors and buzz about its new product known as Google glass which might make it so that people are online all the time.

Everyone month, around 100 billion searches are conducted online and more than 60 percent of those come from Google. That makes Google particularly relevant when it comes to making sure that your company can be easily found online. Does this mean that if you want people to search for you, you have to sign a contract with Google? Not necessarily. There are a lot of other ways to use Google without hiring them.

SEO marketing and SEO reporting can go a long way toward ensuring that a particular website gets more recognition than that recognition people are giving to its competitors. Furthermore, the kind of leads that are generated by search engine optimization can be significantly lower than those that are generated through outbound leads like cold calling. Some estimate that the lower cost is as much as 61 percent.

We are on the cusp of a revolution. As giants like Microsoft slip into the background, it may very well happen that within the next year, the internet will be more accessed on smartphones and tablets than it will be on the desktop. Already, half of all mobile users can compare the price and look at the reviews of a product in real time on their devices. And they do.

SEO tools are going to change the world. Whether or not they will change it too fast for many people to catch up remains to be seen. But one thing is certain. No one has to be left in the dust. It is just that sometimes, that is the way that these things happen because of fate, chance or bad luck. But hard work can counteract all of these.