Nearly every company that has products or services available for sale has a website. Good online marketing strategies allow websites to be easily found during internet searches. Search engine optimization or SEO is one way that websites become more visible during an internet search.
When an internet search is done, there can be thousands or even millions of search results. Websites that are near the top of the list of search engine rankings are seen more often and are more likely to be selected. As part of a good online marketing campaign, many companies are hiring Seo companies or consultants to help them get their websites closer to the top of the list.
Most of the adults in the United States who use the internet, 92 percent, do an online search at least once per day. Almost half (48 percent) of all smart phone and other mobile device users say that they look for product information and reviews on their mobile devices. If business managers and owners are looking for more incentive to use SEO, there is the savings. Inbound leads, such as with Seo, cost about 61 percent less than cold calls or other outbound leads.