An overwhelming 92% of American adults who use the Internet will search for a product, service, or for information at least once during the course of the day. If you’re a business owner, that statistic alone is likely enough to make you consider investing in search engine optimization, or SEO, in order to improve your online marketing efforts.
But perhaps more tellingly, more than half of business-to-business marketing professionals–57% in fact–state that SEO tools are the most helpful when it comes to creating leads. But in addition to the ubiquity of SEO marketing, there are other reasons to invest in bettering your search engine ranking.
For one, it is more cost-effective than other, more traditional means of marketing. For example, outbound methods such as “cold-calling” customers cost 61% more than inbound a
More than 100 billion global searches are made monthly, and many of those are for local products and services. If you are trying to grow your business, you will want to be up to date on the latest SEO news to ensure you are seen in those searches. More and More of your customers will be finding your website rather than a paper ad, so you will definitely want to spend some time beefing up your search engine rankings.
You may be asking yourself as you crunch numbers if investing in the best search engine optimization is worth it. The return on investment for internet marketing is skyrocketing every day. Being abreast of the latest SEO news will help you gain the client base you have been struggling to get.
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here are some stats that will blow your mind. 70 plus million users shop online using a mobile device such as a cellphone or tablet computer. As well, sixty five percent of mobile web users depend on those smartphones and tablets to find local businesses where they can make a purchase. 60 out of 100 people have researched a service or product on Google. Any SEO professional will agree that the web has become a really important marketing platform, particularly in regards to search engines. The successful internet marketer and search engine optimization expert primarily focuses on email and Google search, with search engine rankings being the most important
Over 55 percent of B2B marketers report that search engine optimization has the biggest influence on lead generation. Inbound leads, such as the type that come from search engine optimization, are 61 percent lower priced than leads that come from outbound sources like cold calling. If you are trying to invest in Internet marketing that increases your search engine rankings through Seo, you should look for a highly dependable provider of these services. Search engine ranking is what determines how often your company will be seen and where you will fall in the results page of a search engine, which means it is very important if you want to increase your web visibility.
In some cases, search engine ranking on particular web sites are more valuable than others. Google rankings, for example, are considered highly desirable by businesses that want to get their company seen by as many prospective clients as possible. Google is a company that has always innovated, such as the way that they have their company headquarters’ lawn mowed by goats that they rent from a grazing company. Today, Google has one of the largest shares of the search engine industry.
Improving your search engine ranking is also valuable because of the number of people that click on highly ranked pages on search engines. 42 percent of search users online click on the highest ranked organic search result. While search engine ranking itself is important, you also want to be sure that your company has the ability to draw in business from mobile devices as well. As of 2012, there are more than 70 million users that shop online with a mobile device like a cell phone or a tablet computer. You must have sufficient search engine ranking to get your company seen by people that use these mobile devices so that they can find businesses to deal with on the web.
Search engines are an important place for companies that want to get ahead of the curve and draw in as much business as possible. You should look for the help of a high quality marketing firm so that you can improve your search ranking as easily as possible. These businesses are readily available on web directories and other listings to help you ensure that you receive the packages that you require to gain presence on search engines no matter what sort of products or services your company offers to its current customers.